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28 Aug 2014

Author Jonathan Parkes

La Jacoba – The Revolutionary Coffee of Colombia

La Jacoba – The Revolutionary Coffee of Colombia

Talking coffee with Mauricio Velasquez is a bit like talking politics with Che Guevara; his passion for the organisation he represents is radical and unparalleled. Mauricio is, in many ways, a revolutionary of the coffee trade. A Colombian national, he has seen his fair share of instability and inequity. No doubt this has been one of the driving forces in his bid for change in the coffee world. After securing a university scholarship, Mauricio opted to major in international trade, nurturing a dream to revolutionise the way wealth was distributed within Colombia. A huge proponent for 'real direct trade', Mauricio explains to me the current issues surrounding the internal trade of coffee in Colombia. It is quite a convoluted system rife with corruption. The end result sees the same coffee pass through six or seven different buyers before it leaves the country, each of whom demand a slice of the pie. What is left for the poor, uneducated farmers is barely enough to get by. The reality is that they must take what they can get. Enter ASPROUNION.

Categories: Coffee

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